Years ago, my brother gave me the book The Alchemist for Christmas. Some people criticize it as simplistic, but 65 million people appear to have another opinion.
Within writing circles, it’s often referenced as a classic example of a quest story. It employs archetypal characters, a clearly delineated three act structure, and executes one of my favorite elements for emotional resonance: book-ending. In other words, if you write, even if The Alchemist isn’t your cup of tea as a reader, it’s worth studying.
If that weren’t enough, its author is often spoken of as a blogger extraordinaire — one who knows his core audience and caters to their taste. Since Paulo Coelho‘s posts can hit 31,000 Facebook shares, methinks there’s some truth to that opinion.
Have a peek at his blog, and you can get a sense of why it works for him. Here’s a screenshot capture from this morning:
What do you see in that? I see accessibility, an international emphasis, quest elements, and the same emphasis on spirituality he writes about in his fiction. It’s brilliant, really, and while it might be smart marketing, it has the ring of authenticity. I get the sense of a man who knows who he is, what he seeks, and who shares that freely with his readership.
Here’s an example of a video he embeds. See if you don’t find the same elements in his choice of commercials:
Now, someday, sometime, I think it would be amazing to have intellectual understanding of what I stood for as a writer and blogger. I’m not sure I could or would alter anything I do with that insight, but it would satisfy my Virgoan nature. 😉
I mean, let’s face it, peeps: At present, my mission statement might be described as the rousing and distinctive “hllllspphfft”. I describe myself as a romance writer, but I’m not even sure that’s true other than the bits in my fiction about the kissing and the luuurve.
- Art. Attitude. Vitamin C.
- The Pink Interlocking Horns of Disapproval
- Even the award entitled “I Am One Citrusy Blogger”
Do you have any idea how much this pleases me? We are bonding. We have a culture. And that empowers me to announce I’m ready for the next step and I could use your help. I address you guys as “peeps” all the time, but I yearn for a more specific term.
If it were in your power, what would you name a Tartitude reader? (Please suggest a gender-neutral term.) Alternatively, if you blog, do you have a special name for your readership? How did it emerge?
PS: If you think about things like audience, check out this post. It’s written by the multi-award-winning Barbara O’Neal, who has a gift for understanding voice and how that ties into one’s market.